I Synergy Universal Sdn Bhd, the company that developed and manages Affiliate Junction (AJ), has intensified its focus on increasing retail revenue among its 9,000 AJ affiliates and over 700 merchants, as well as expanding abroad.
“In the first two growth phases of the firm, we focused more on establishing the company’s set-up as well as building the affiliate network with a strong base of affiliates.
“Having accomplished both, we are moving into the next phase of encouraging a more dynamic and high transaction ecosystem for our merchants and affiliates,” said IS Group of Companies Group CEO Datuk Lawrence Teo during the AJ Phase 3 soft launch held at Putrajaya International Convention Centre recently.
MyKad Smart Shopper Programme (MSSP), the anchor affiliate programme under AJ, is a multi-merchant retail affiliate programme that uses the MyKad as members’ identification, where members can get membership privileges, while AJ Affiliates who refer these members to the merchants are rewarded through the programme’s system.
Under its third phase developments, AJ is introducing significant technology enhancements to further enrich the delivery of MSSP to its network of affiliates, merchants and MSSP members.
Merchants can also leverage the convenient use of wireless electronic data capture (EDC) terminals instead of desktop computers.
These MSSP terminals are programmed with proprietary MSSP functions to securely capture member retail transactions and facilitate redemptions.
A new incentive mechanism is also introduced to help boost volume of members’ retail transactions with merchants, increasing their sales.
Besides the reward points that can be used to redeem merchandises from AJ, MSSP members can earn cash points with purchases that can be accumulated and subsequently used to redeem goods and services of any participating merchants.
Other enhancements to the system include introducing online referral links and QR codes to speed up the MSSP member activation process, enabling consumers to self-register on the MSSP Portal online just by clicking on the referral links or scanning QR codes given to them by AJ Affiliates.
“We are confident these enhancements can help boost retail revenue for our existing network of affiliates and merchants as well as drive stronger participation for others to join our programme.
“As an added incentive for merchants to come on board MSSP, we are waiving the RM2,550 joining fee for the first 1,000 merchants who sign up for the programme,” said Teo.
He is optimistic the new developments and activities in AJ’s third phase would help the network attract more retail merchants to participate in its affiliate programmes and ultimately drive at least tenfold increase in merchant transactions by the end of this phase of business growth.
During the soft launch, the company also announced their expansion into Indonesia, in addition to increasing its corporate social responsibility (CSR) initiatives focusing on helping the needy and the environment through collaborations with various bodies.
No comments:
Post a Comment